What Housing Professionals are saying.

Hi, I'm Ryan. I've been a mortgage lender for over 26 years, and my team and I are constantly evolving, refining our craft, trying to be the best we absolutely can be when it comes to financing and the experience we deliver to the client.

One of the pieces of technology that has been an absolute game changer for us has been Housing Link. We've been using Housing Link for years, and it's allowed us to evolve and completely change the game when it comes to the way we approach our clients, the way we present to them, deliver to them, even all the way out to the offer presentation.

We've got all of these landing pages that we create for clients when it comes to trying to earn their business. Because of that, we now exceed 98% conversion rate when it comes to our applications, thanks to the fact that we're different, we're better, we're stronger. We provide so much more information to a client during their journey and their experience.

When an offer goes out, we don't just shuffle off a pre-approval. We put together an entire landing page with a welcome video to the listing agent, client testimonial videos, real estate statistics, approval letter included, and all the reasons why they should be accepting our client's offer.

And wait, there's more. Every single week, it seems like Housing Link's coming out with something better. Listing landing pages, the ability to utilize walled garden for advertising, and now all of the generative engine optimization that we're teaching our realtors. They love it, they're going to eat this stuff up.

So if you're not using Housing Link, you better be.

Hey guys, it's Linda Buchanan, and I just wanted to give a big shout out to Housing Link and Scott. He has been phenomenal at putting just an amazing site together for us and creating some real value for our clients.

I'm not highly technical, as Scott can attest to, but I've certainly caught on, especially with the new upgraded version. What I've been using really successfully, and I've actually had offers accepted, is the digital offer.

The best testimonial I can give you is one where my client was up against two other offers and was actually a backup. Then the main buyer fell out of escrow, and he got to go back into the running. He beat out an all-cash offer, and also a higher offer, because the listing agents were so impressed with what we had to present. The digital offer, my presentation, the pre-approval letter, and the TCA that I also included, she presented it to her sellers and they accepted the offer.

Love it, and I'm looking forward to some other great tools and presentations.

Hi, I'm Michael Thayer with Guild Mortgage. I was introduced to Housing Link about two years ago and it managed to change the way I market myself and my business.

So what is Housing Link and why do I utilize it? First, let me tell you what Housing Link is not. Housing Link's not another shiny piece of technology. In fact, there's nothing like Housing Link in the market today.

This is a true plug-and-play platform that allows me to bring all of my content and tools and resources together, like MortgageCoach, MBS Highway, Altos, Zonda, and hundreds of others, into a single platform so I can effectively present to my clients with ease. Talk about showing your value proposition to your clients and realtors and builders. This differentiates me from my competition. It shows why I'm the mortgage professional they need to work with.

I don't just start with my realtors, builders, and clients. I even apply this to financial planners, CPAs, and attorneys, literally everybody.

Housing Link will enable you to run circles around your competition because your competition cannot effectively convey, communicate, or illustrate complex strategies. With Housing Link, we can effectively convey what most clients perceive to be complex and confusing topics by bringing all of our tools and resources together, like MortgageCoach, MBS Highway, even Matterport 3D listing videos, and other powerful tools, into a single seamless presentation to effectively illustrate and explain a financial strategy to our clients.

So stop sending confusing emails with several PDFs attached trying to explain complex topics and strategies. Be a modern mortgage advisor and start utilizing a game-changing platform like Housing Link.

Again, Housing Link is not another shiny piece of technology. You will not struggle to implement this. This is a true plug-and-play platform that will help you gain market share. So set up your account, record a quick summary video, and get ready to go. Hope you enjoy it.

Hi, my name is Heath Riddle and I'm with Neo Home Loans. About three years ago, I decided to change my entire approach to mortgage lending. I got really tired of this common mindset in our industry of being purely transactional. Here's your rate and here's your payment. I just felt like this was not serving the communities or my clients as good as it could. So instead of just selling debt to the consumer, I've shifted to the approach of selling value, providing education and more of an advice-driven process.

To deliver on this mission, I knew I was going to need a solution that could help me elevate this process. Let's face it, spreadsheets, email campaigns, and even manual calls are just not efficient enough or easy enough for clients to really follow. That's when I discovered Housing Link, when I was listening to a MortgageCoach episode about two and a half years ago.

Let me tell you, Housing Link has been a game changer for my business. It's completely transformed how I interact with my clients and how I deliver value. Housing Link allows me to create customized professional presentations to deliver value and information to my prospective homebuyers, referral partners, or even larger audiences. Really, the only limit is your imagination.

One of the ways I like to use Housing Link is for what's called a client dashboard. I use this for my clients and their pre-approvals. These client dashboards break down all of the client's loan options. I'm able to provide them with market updates and strategies and educate them about the entire loan process.

They allow me to attach a video going over the MortgageCoach presentation to discuss the loan options in detail with the client. The video can be via Loom, BombBomb, or YouTube. It also allows me to attach PDFs that have important information I want to provide. You can also add the buyer's agent contact information, or anybody else, an insurance or financial advisor, homeowner's insurance, or referral partners you work with.

The cool thing is, these client dashboards don't just stop there. They can eventually evolve into post-closing dashboards or even refinance dashboards. Everything stays organized and it's all in one place. My clients love this. They love it so much that I can tell you it has increased my conversion and it has also reduced rate shopping. These client dashboards are just the beginning.

Housing Link has really helped me out within my community. I also use Housing Link for co-branded digital offers, listing presentations, and community presentations for builders and developers. This platform is really going to give you an opportunity to level up your business within your community. It's going to allow you to provide a high level of value to your clients, past clients, and referral partners.

If you're ready to stand out from the competition in your community and you're truly ready to deliver exceptional service, then Housing Link is the tool you've been waiting for.

The people winning in today's market are not louder. They're actually just organized.

Hey, I'm Katie Shive, an AI and brand strategist that helps mortgage professionals and realtors like you build personal brands that are connecting and converting with their clients.

In an age where content is overwhelming and there's lots of noise, here is what cuts through that. It's Housing Link. You can take all of your content, your ideas, strategies into one spot. This creates a really good customer experience because they don't have to go searching and finding all of these pieces. They can go to one spot, one presentation, whether it's one-to-one or one-to-many, and they can see all of the information in one spot.

Next to that, you can take that same link and you can build in thought leadership across platforms like LinkedIn, Facebook, your personal blog, Reddit, whatever your topic is. You can take that Housing Link and put it across these different platforms, which now gives you more visibility, more credibility, and more accessibility.

So if you're on the fence, get off the fence, join Housing Link and start leading with education and crushing with the thought leadership that you're already doing day to day.

It used to be a relatively surprising thing when we would win an offer that was competitive and we weren't the highest price.

After using the digital offer strategy, and implementing that over and over again, it's actually almost routine that even if we're not the highest priced offer on the table, a lot of times we win.

It's simply the way that it's presented, and the polish with which it comes across.

It's a fantastic edge that helps our clients win, even in competitive markets.

Hey, this is Tom Bass with Bayport Financial. I just want to take a quick sec and share with you my experiences as it pertains to Housing Link.

Whenever I am looking for something that's going to give me a unique advantage, or a unique idea that I can bring to the marketplace, especially when I'm out targeting real estate agents and working with my realtor partnerships, what Housing Link has brought to me is the opportunity to present, in the form of a pre-approval on a transaction, something that is different than anyone else I come into from a competitive marketplace.

The ability to present a pre-approval letter along with a total cost analysis if needed, along with presenting solutions to the listing agent, where we're able to identify and answer questions for that listing agent as the offer is being presented.

For us, Housing Link has been a game changer. It's a unique item. It's different, and it's something you cannot find. And I believe it will give you a competitive advantage.

Hey, everybody, it's Manny Corral, Golden Empire Mortgage. I've been using Housing Link for about the last two years, and I've got to tell you right now, my realtors love it, my clients love it, and it's increased my conversion percentage about 20 to 25 percent.

I'm a big-time Housing Link fan. I hope you guys are too. If you're not using it, jump on board. It's a great tool.

Talk to you guys soon. Have a great day.